A lot of people have asked me how I managed to design this blog. Well, I can’t take all the credit simply because it helps to have some creative people involved. But it also helps to know what you want to achieve. Blogging for Dummies recommends the following:

Theme – Every website needs to have a powerful theme that conveys what your brand is about and what the website is trying to achieve.

Design – Colours, graphics, features, and fonts need to be chosen based on what appeals to the users and based on features they want.

Layout –This needs to be as simple as possible to navigate and be consistent from one page to the next. Clearly visible links to Home, About, Contact together with a Site Map and Search feature are key.

Content – Much like the design and layout, the content needs to be in line with what the readers expect. It must be updated regularly to keep things fresh.

Feedback – Once the website has been set up, ask potential browsers and people you trust to give it a “test drive”. The honest critique can help improving aspects you might have overlooked.

(To download your completely free copy of the South African or International edition of Work in Progress, right-click and save the relevant link. Then open, enjoy, and repeat as needed.)

“Whenever you find yourself on the side of the majority, it’s time to pause and reflect.” - Mark Twain.

It’s been almost two years since I wrote a controversial post about Facebook. That article recently got published in WPP’s The Wire, which was voted as the world’s best publication in its field. What surprised me most is the fact that even after all this time, the subject matter is still relevant after all this time. Yes, individual sites have changed (and some are actually making money), but the sentiment remains.

(To download your completely free copy of the South African or International edition of Work in Progress, right-click and save the relevant link. Then open, enjoy, and repeat as needed.)

“Home computers are being called upon to perform many new functions, including the consumption of homework formerly eaten by the dog.” – Doug Larson

Isn’t it amazing to stop and realise just how far technology has advanced in the last few years? Everything seems to be getting smaller and faster. It turns out things are getting thinner too. There are just so many ways technology has made our lives more fun. I’m surprised we manage to get any work done at all!

(To download your completely free copy of the South African or International edition of Work in Progress, right-click and save the relevant link. Then open, enjoy, and repeat as needed.)